Heetman / Patijn want to humanize and "humorize".

Hans Heetman (1980) and Jaap Patijn (1977) found eachother as working buddies during their studies at the Design Academie Eindhoven. They experimented with different departments, graduated and teamed up in June 2012. Their work has associative elements that evokes regonition; magic details that fit their style and put a smile on your face "if you take that step, you are at risk of designing gimmicks", they aknowledge. "If you are only in it to design a joke, you fail". The design must be derived from a good idea and stand on its own, but it can also surprise and bring a smile.

text : Annemiek van Grondel

Check the videoshort about Heetman/Patijn