Truly Truly is a design studio operating from the Netherlands, founded by Australian husband and wife design team, Joel Booy & Kate Booy. Positioned on the interface between industry and art, Truly Truly create furniture, lighting, textiles, objects and spaces.
The studio has a process-based approach that feeds off the potential of materialsand manufacturing processes. The pair revel in both working with their hands andtechnically intervening in industrial processes. Central to the core of their work isa fascination with the relationship between the natural and the unnatural as well asa focus on experience. Utilising unexpected visual and material choices, their workis often sculptural and poetic.
Joel graduated from the Design Academy Eindhoven in 2014 at which timeStudio Truly Truly was established. Before this, both studied in Australia and worked as experimental graphic designers.
“Designs that have soul and that evoke an instinctual human connection are important to us. We are on a continual hunt for joy of use, unexpected beauty and a connection to the senses.” - Truly Truly